Mehiläinen Pääasia-podcast: kuinka mielenterveyden vertaistuki tuotiin kaikkien suomalaisten saataville

Luovan idean lähtökohdat

Mielenterveysongelmat ovat kasvaneet Suomessa räjähdysmäisesti. Avun hakemiseen liittyy edelleen stigma, ja kynnys hoitoon hakeutumisesta voi olla korkealla. Mehiläinen halusi tarjota jokaiselle suomalaiselle mahdollisuuden päästä terapiaan, tai ainakin askeleen lähemmäs sitä.

Toteutettu ratkaisu

Yli miljoona suomalaista kuluttaa podcast-sisältöjä kuukausittain, siispä kanavaksi vaikuttaa valikoitui audio. Niin syntyi Pääasia-podcast, jossa julkisuudesta tunnetut vieraat yhdessä Mehiläisen psykoterapeutin kanssa simuloivat terapiakäyntiä vertaistuellisesti, madaltaen kynnystä terapiaan hakeutumiseen.

Lopputuloksena seitsemän eri tavalla koskettavaa jaksoa, joissa käsitellään monelle samaistuttavia teemoja: ihmissuhdeongelmia, riippuvuuksia, epävarmuuksia, toisaalta toivoa ja oivalluksia.

Pääasia-podcastista on sittemmin tullut Suomen suosituin yrityksen tuottama podcast ja Mehiläisen lyhytpsykoterapiakäynnit ovat kasvaneet +102 % vuonna 2022.

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Mehiläinen Pääasia-podcast: kuinka mielenterveyden vertaistuki tuotiin kaikkien suomalaisten saataville

Mehiläinen Pääasia-podcast: kuinka mielenterveyden vertaistuki tuotiin kaikkien suomalaisten saataville

Luovan idean lähtökohdat

Toteutettu ratkaisu

+102%

147000

150000€

Katso lisää

Cledos X Mäkkäri – vaikuttajayhteistyö

JHL – Kyllä joku hoitaa

Mehiläinen Pääasia-podcast: kuinka mielenterveyden vertaistuki tuotiin kaikkien suomalaisten saataville

Mehiläinen Pääasia-podcast: kuinka mielenterveyden vertaistuki tuotiin kaikkien suomalaisten saataville

Luovan idean lähtökohdat

Toteutettu ratkaisu

+102%

147000

150000€​

Katso lisää

Cledos X Mäkkäri – vaikuttajayhteistyö

JHL – Kyllä joku hoitaa

Käytämme evästeitä

150000€