Markkinamuutos

Responding Rapidly 2023-24

OMD:n Responding Rapidly -raportit koostavat yhteen vuoden merkittävimmät kehityssuunnat ja trendit. Varmistamme, että reagoimme uusimpiin uutisiin auttaaksemme ohjaamaan työntekijöitämme ja asiakkaitamme päätöksenteossa.

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OMD Signals 2024

Signals on vuosittainen raportti joka tarjoaa näkemyksen tulevan vuoden kulttuurisiin, taloudellisiin, poliittisiin sekä kuluttajia koskeviin jännitteisiin. Keskittymällä konkreettisiin signaaleihin ennusteiden sijaan, uskomme pystyvämme kehittämään brändeillemme ja heidän asiakkailleen entistä laadukkaampia ja merkityksellisempiä kokemuksia.

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CES 2024 | OMG report

Tässä raportissa käydään läpi OMG:n näkemyksiä ja ideoita vuoden 2024 Consumer Electronics Shown (CES) aiheista. CES on maailman suurin vuosittainen teknologiatapahtuma, joka esittelee vuoden tärkeimpiä teknologian trendejä ja innovaatioita. Raportti tarjoaa jäsennellyn katsauksen näiden vaikutuksista markkinointiin.

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OMD Signals 2023

Tämä raportti antaa yleiskatsauksen keskeisistä kuluttajien signaaleista auttaaksemme suunnittelemaan tulevaa vuotta varten. Uskomme, että tunnistamalla kulttuurilliset, kuluttajien, taloudelliset ja poliittiset jännitteet voimme luoda todellisen eron siinä, miten viestimme brändien puolesta.

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Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
_GRECAPTCHA	5 months 27 days	Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_dc_gtm_UA-*	1 minute	Google Analytics sets this cookie to load the Google Analytics script tag.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect a user's first pageview session, which is a True/False flag set by the cookie.

Cookie	Duration	Description
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	past	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Cookie	Duration	Description
__hstc	5 months 27 days	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
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_gat_UA-*	1 minute	Google Analytics sets this cookie for user behaviour tracking.n
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.
_hjSession_*	30 minutes	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSessionUser_*	1 year	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
CONSENT	2 years	YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
hubspotutk	5 months 27 days	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

Cookie	Duration	Description
_hjIncludedInSessionSample_194069	2 minutes	Description is currently not available.
VISITOR_PRIVACY_METADATA	5 months 27 days	Description is currently not available.

Responding Rapidly 2023-24

OMD Signals 2024

CES 2024 | OMG report

OMD Signals 2023

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