Ymmärryksen ytimessä jo vuodesta 1976

Julkaisut

Uusimmat julkaisut ja Rapid Response raportit asiakkaillemme.

17. toukokuu 2024

AI making a play for scale

GPT4o and Google I/O

Lataa
10. toukokuu 2024

NewFronts 2024

Streamlining process and tools in an accelerating video advertising landscape

Lataa
3. toukokuu 2024

Q1 2024 Earnings Reporting

Q1 2024 Earnings Reporting

Lataa
26. huhtikuu 2024

Google delays 3P cookie deprecation…

… but that shouldn’t distract from preparing for a new privacy paradigm

Lataa
19. huhtikuu 2024

Efficiency and Creativity in the AI Age

New AI drivers of growth are scaling fast

Lataa
12. huhtikuu 2024

Gaming as a scalable driver of brand growth

A maturing ecosystem at the IAB PlayFronts 2024

Lataa
5. huhtikuu 2024

The Renaissance of Brand.com

A strategic transition to self-run DTC operations

Lataa
2. huhtikuu 2024

OMD Signals 2024

Our annual report which sheds light on the perceptual and behavioural shifts of the coming year.

Lataa
29. maaliskuu 2024

TV Ad Innovation in 2024

Broadcasters pivoting to a streaming-first environment

Lataa
22. maaliskuu 2024

The EU AI Act

Brand responsibility in an era of Al legislation

Lataa
15. maaliskuu 2024

Signals 2024 – A Quick Preview

Empowering brands to create authentic connections,
navigating the evolving landscape through the lens of
consumers

Lataa
11. maaliskuu 2024

Merging Creativity and Technology

NYC Campaign Convene Summit 2024

Lataa
1. maaliskuu 2024

TV meets commerce

Strategic moves by retailers racing to capture 1P data

Lataa
23. helmikuu 2024

Sora and Gemini 1.5

Accelerating advances in AI impacting advertising

Lataa
9. helmikuu 2024

Q4 2023 Earnings

Dissecting near-term platform strategies

Lataa
2. helmikuu 2024

Situational analysis across local markets

Wave 32 – Updated: February 2nd 2024

Lataa
26. tammikuu 2024

National Retail Federation 2024

Lessons and opportunities from ‘Retail’s Big Show’

Lataa
24. tammikuu 2024

WEF Outlook for 2024

Macro-economic themes and technology concerns

Lataa
24. tammikuu 2024

CES 2024 | Transforming tech | Full recap

Lataa
12. tammikuu 2024

CES 2024

Influence beyond tech

Lataa
14. joulukuu 2023

Responding Rapidly 2023–2024

The drivers of economic
growth are shifting.

Lataa
8. joulukuu 2023

Looking forward to 2028

Projections and Priorities for the middle of the decade

Lataa
1. joulukuu 2023

Generative Video

The next frontier in AI developments impact TV and
Online video

Lataa
24. marraskuu 2023

Future Signals

Solutions to emerging data challenges

Lataa